Iberia Plus has run what I’d consider to be the promotion of the year, as they offered 9,000 bonus Avios for every segment booked, up to 90,000 bonus Avios. The Avios post within 10 days of booking rather than after flying, so many people booked $30 one-way tickets within Spain, and are hoping to pick up 90,000 Avios for about $300. That’s an astonishingly good deal… if it all works out as planned.
It’s now the middle of the night in Spain, so I imagine in a few hours Iberia executives will be arriving at their desks to start their Monday, with quite a situation in their hands. I’m sure whoever is in charge of revenue management for Iberia’s domestic network is patting themselves on the back and expecting a promotion shortly, because they’ve probably set new records when it comes to advance seat sales for domestic flightss.