LEVEL is IAG’s new longhaul, low cost carrier. Arguably the biggest challenge faced by full service airlines nowadays is the increasing popularity of low cost carriers. IAG (the parent company of Aer Lingus, British Airways, and Iberia, among others) has tackled this trend in a few ways:
LEVEL’s first longhaul routes were from Barcelona to Los Angeles and Oakland. Since then they’ve expanded to Boston and Buenos Aires. Furthermore they’re adding flights out of Paris as well, including to Montreal, Newark, Guadeloupe, and Martinique (in the process they’re discontinuing the OpenSkies brand).
While not that huge of a deal, LEVEL has announced a change that I find interesting.
As of October 28, 2018, LEVEL will be switching their Bay Area flights from Oakland (OAK) to San Francisco (SFO).