Everlane’s Epic “Choose What You Pay” Sale Is Back for Black Friday

Remember Everlane’s epic Choose What You Pay Program? It’s a clever strategy that the brand came up with to get rid of overstocked items, and it’s still going strong with 66 items recently added. Of course, Everlane could simply mark down the prices of its extra inventory like other companies, but that would just be boring. The creative brand is making online shopping fun for us all.

For instance, those popularDay mulels are usually $155. But you can choose to pay $109, $124, or $140 today. Sounds like a trick question, right? But it’s not. Go ahead and make your choice. The brand, which has always valued being honest with customers, will explain exactly what you’re paying for once you make a selection.

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