This April, Piret Aava spent the full duration of a sluggish, five-hour train ride home from Washington, D.C., to New York City drawing nipples. “Someone next to me was looking at me like, What are you doing?!” the Estonia-born cosmetic tattoo artist says with a laugh. But her neighbor also seemed impressed with the lifelike sketches.
Best known as The Eyebrow Doctor, Aava has built an eyebrow microblading empire tending to the arches of Serena Williams, Olivia Palermo, George Clooney, and scores of beauty editors. An appointment with the semi-permanent tattoo specialist comes with a $1,500 price tag, a year-long wait list, and bragging rights to a full-brow look coveted by 40,000 Instagram followers. She’s devoted more than a decade to thickening cilia.
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But since attending a workshop in D.C.