Urban Outfitters Is Launching Its Own Beauty Brand — and It’s Super Affordable

Erin Lukas

Aug 30, 2018 @ 3:30 pm

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

Millennials can now say, “Oh, hi” to another affordable, highly-Instagrammable beauty brand. Urban Outfitters’ Ohii is the retailer’s first in-house beauty brand that will make its debut this fall.  

The teen mainstay store has the beauty-obsessed millennial aesthetic on-lock. Its packaging is minimal with pastel accents and a typeface that’s reminiscent of an old-school typewriter. In a nutshell, it’s just begging to be ‘grammed. 

Read Full Content Here […]