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Millennials can now say, “Oh, hi” to another affordable, highly-Instagrammable beauty brand. Urban Outfitters’ Ohii is the retailer’s first in-house beauty brand that will make its debut this fall.
The teen mainstay store has the beauty-obsessed millennial aesthetic on-lock. Its packaging is minimal with pastel accents and a typeface that’s reminiscent of an old-school typewriter. In a nutshell, it’s just begging to be ‘grammed.