Why Would This Bathing Suit Cost $500?

How much would you pay to not feel stressed out about the way you look on the beach? Fifty dollars? One hundred dollars? I paid $445 to purchase Eres’ Edito Tirbune Matelassé Swimsuit about two years ago and haven’t regretted it.

I don’t have unlimited funds. I have a warped sense of how much things “should” cost from working in the fashion industry for nearly half my life, but I am fully aware that $445 is a hell of a lot of money to spend on a bathing suit, which, truth be told, I only wear a handful of times a year. Here’s another confession: I don’t even know how to swim.

But bathing suit shopping is tough. And Eres? Well, Eres makes it feel easier, to me.

For over 40 years, Eres has been making the chicest of chic French swimwear and lingerie. Their pieces are simple. They fit. They come in great colors (their blues are especially fabulous). There’s nothing complicated about them—no weird straps or hard to figure out bodices.

Read Full Content Here […]