When it comes to the foundation step of makeup, I tend to favor BB and CC creams because they offer the Goldilocks “just right” level of coverage: not too sheer, not too matte. If you’re looking for a more specific recommendation than that, 130,000 people seem to think It Cosmetics’ cc cream is pretty great.
It Cosmetics’ CC cream, the Your Skin But Better CC+ Cream with SPF 50+ ($38; sephora.com), has been a crowd favorite for a while, but the reviews on Sephora give the product tangible validation.
If you don’t know how Sephora’s site works, Beauty Insiders can log into their accounts and show their support for products they’ve tried by hitting a love button similar to the one you see on Instagram. It Cosmetics’ CC cream has 130,000 of these loves, and over 2,000 reviews–75 percent of which are four and five stars.